Blog

D/BM WordCloud

3G Analytics Asia Asia-Pacific Australia BM Burson-Marsteller Business China Communications Conversation Corporate Crisis D/BM Digital Digital PR Facebook India Influence Infographics Innovation Insight Internet Issues Landscape Marketing Measurement Media Mobile Nooruddin 路灯 Online PR Reputation ROI Shopping Smartphones Social social media Storytelling Trends Twitter Video Weibo 微博 Zaheer Zhang 张亮

Recent Posts

RSS Digital China

  • 博雅公关上海急聘数字/社交媒体经理一位 May 9, 2012
    博雅公关上海办公室急聘数字/社交媒体经理一位。要求：5-10年相关经验，具备很强的新业务开发能力，熟练策划及实施社交媒体战略和活动，在公关/互动/广告公司积累的调研和策划背景，优秀的团队协作、沟通和外部供应商管理能力。有意者请邮件至：talent.china@bm.com 您可能也喜欢： 专访博雅公关张亮：企业与社交媒体营销 博雅公关 – 微博营销传播战略和实践指南2012 [中英文双版免费下载] 2011年亚太区企业社交媒体研究报告——中国篇 社交媒体顾问、专家和大师们 – 天哪！ 动态发展的中国互联网和社交媒体格局—D/BM 2011年中回顾 无觅 […]
  • 电子邮件营销行业绩效基准数据参考 | Industry Benchmark for Email Marketing Campaign KPI March 10, 2012
    数字营销传播中的一个常见问题是：ROI和KPI绩效预估如何？为了做出预估，必须要有基准数据参考。下面是最近发现的电子邮件营销行业的一些绩效基准数据。 您可能也喜欢： 电子商务网站行业基准数据 (Ecommerce website industry benchmark) 什么是数字营销 (Digital Marketing)？ 什么是网络营销（Internet Marketing）？ Twitter Marketing – 如何利用 Twitter 进行网站推广和网络营销 数字营销常用战略战术系列二之电子邮件营销篇 无觅 […]
  • 博雅公关 – 微博营销传播战略和实践指南2012 [中英文双版免费下载] March 3, 2012
    博雅公关近期发布了全新的社交媒体战略指南：《微博：改善企业在中国的品牌声誉，危机预防及数字传播的七大步骤》。这一微博营销传播战略和实践指南是博雅公关从第一线的微博营销传播实战经验中总结提炼出的方法论和实践指南，是一份很有参考价值的资料（中英文双版）。立即下载！ 您可能也喜欢： 博雅公关上海急聘数字/社交媒体经理一位 专访博雅公关张亮：企业与社交媒体营销 数字营销常用战略战术系列二之电子邮件营销篇 新浪微博上的“数字营销”微群已经创建，欢迎加入！ 什么是博客营销？ 无觅 […]
  • 中国美国商会演讲实录：企业微博营销成功案例分享 December 11, 2011
    近日，博雅公关中国区数字媒体战略顾问张亮 Leon Zhang 受中国美国商会 (AmCham-China) 邀请，作为演讲嘉宾出席微博营销圆桌会议“Marketing the Weibo Way”。Leon分享了企业微博营销的经验心得、最佳实践及成功案例。以下是Leon的演讲内容实录。 您可能也喜欢： 博雅公关 – 微博营销传播战略和实践指南2012 [中英文双版免费下载] 2011年亚太区企业社交媒体研究报告——中国篇 简单5步，在新浪微博上关联多个博客 数字营销常用战略战术系列一之网站营销篇 2009年亚太地区数字营销年鉴 无觅 […]
  • 专访博雅公关张亮：企业与社交媒体营销 December 2, 2011
    博雅公关亚太区近日发布了《2011年亚太区企业社交媒体研究报告》，介绍和研究了亚太区各个国家的企业在社交媒体营销方面的现状与趋势。针对这份报告，以及博雅公关在社交媒体营销方面的理解和洞察，广告门专门采访了博雅公关中国区数字媒体战略顾问张亮（Leon Zhang）。 您可能也喜欢： 博雅公关上海急聘数字/社交媒体经理一位 博雅公关 – 微博营销传播战略和实践指南2012 [中英文双版免费下载] 社交媒体顾问、专家和大师们 – 天哪！ 社会化媒体营销中的6种目标受众 2011年亚太区企业社交媒体研究报告——中国篇 无觅 […]
  • 2011年亚太区企业社交媒体研究报告——中国篇 October 26, 2011
    博雅公关亚太区发布了2011年亚太区企业社交媒体研究报告。这项研究主要关注亚洲企业如何利用社交媒体进行企业传播，包含了大量的数据、分析及建议，值得作为数字与社交媒体从业人员和感兴趣的人士的案头参考。立即下载。 您可能也喜欢： 博雅公关上海急聘数字/社交媒体经理一位 动态发展的中国互联网和社交媒体格局—D/BM 2011年中回顾 社交媒体顾问、专家和大师们 – 天哪！ CNNIC 发布中国搜索引擎市场广告主与用户行为研究报告 专访博雅公关张亮：企业与社交媒体营销 无觅 […]
  • 战略：真实性检验 July 30, 2011
    “战略”似乎是一个很漂亮的词语，可以用来让人觉得你提供的东西非常聪明。然而，这个词常常被很多并不清楚其含义的人误用。归根结底，有效的战略和无效的战略之间的关键区别在于什么？什么会导致无效的策略？有什么可以帮助我们检验战略制定是否正确的工具？立即查看。 您可能也喜欢： 数字营销常用战略战术系列二之电子邮件营销篇 数字营销常用战略战术系列一之网站营销篇 博雅公关 – 微博营销传播战略和实践指南2012 [中英文双版免费下载] 6个免费的口碑监测工具 – 6 free buzz monitoring tools SEO工具：9个做链接的好网站 无觅 […]
  • 经典病毒营销视频汇总（22个，持续更新中） July 16, 2011
    最近在视频网站上看到了一系列的病毒营销视频，感到非常受启发，为了方便日后参考，特此汇总整理在一起，并感谢上传视频的朋友们的分享！ 您可能也喜欢： 搜索引擎营销行业最新调查统计数据汇总 什么是数字营销 (Digital Marketing)？ 数字营销常用专业术语 如何打造一支优秀的网络营销团队？ 2009年亚太地区数字营销年鉴 无觅 […]
  • 整合营销案例：Heineken-The Invite（喜力啤酒Facebook营销案例） July 16, 2011
    […]
  • 动态发展的中国互联网和社交媒体格局—D/BM 2011年中回顾 July 1, 2011
    中国互联网发展非常迅速，越来越多的中国人在日常生活和工作中使用着互联网。最新数据显示，2011年上半年，中国网民人数已超过中国人口总数的三分之一。我们已经把一些重要而实用的互联网行业数据制作成为了一个直观的信息图表。 您可能也喜欢： 博雅公关上海急聘数字/社交媒体经理一位 社交媒体顾问、专家和大师们 – 天哪！ 2011年亚太区企业社交媒体研究报告——中国篇 专访博雅公关张亮：企业与社交媒体营销 互联网是企业的灵丹妙药么？ 无觅 […]

RSS Latest articles in Videos

Community

D/BM Archive

RSS BM Australia Digital

  • 7 Rules for Responding to Customers Online: MASHABLE May 3, 2012
    7 Rules for Responding to Customers Online: MASHABLE […]
  • ING sponsors the Basketball league in Germany and wanted to... May 3, 2012
    ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and (via ING: The “Free Throw” Challenge Billboards) […]
  • The G-20 Influencers List - Australia’s Top Political... April 17, 2012
    The G-20 Influencers List - Australia’s Top Political Tweeters: INFOGRAPHIC Which political commentators do you think have the most influence in G-20 nations? Take a look at this study we just released in collaboration with Klout that identifies the top 10 political tweeters for Australia and other G-20 member countries including the US, UK, Canada, France a […]
  • 2020 Vision: “The New TV Landscape” with Dan... April 10, 2012
    2020 Vision: “The New TV Landscape” with Dan Wieden Loving these insights from W+K’s Dan Wieden on “The New TV Landscape”, the eternal value of storytelling and how “half the time people that think they know what the future is” are “just making sh*t up”!  Source: www.thinktv.com.au […]
  • Facebook Acquires Instagram - Hipsters Seen Falling From Bikes In Disgust April 10, 2012
    Hipsters who have been revelling in their elite world of sepia-filtered photos will be tearing out their balayaged hair today as Facebook has purchased the uber-cool photo-sharing application, Instagram, for $1 billion. The profitless start-up, which has held onto it’s underground cred (despite being downloaded 30 million times) will now be available to Face […]
  • The Psychology of Social Commerce: INFOGRAPHIC Ever wondered why... April 5, 2012
    The Psychology of Social Commerce: INFOGRAPHIC Ever wondered why we ‘like’, share and buy? This infographic looks at the psychology behind our social commerce habits and breaks it down into six universal heuristics. The infographic itself is GIANT, so here’s a snapshot. Follow this link to see the whole thing. Source: Social Commerce Today […]
  • The Great Talent Drought: Mumbrella360 April 5, 2012
    Good talent is hard to find. But is it getting harder? Over very own Christine Jones will be debating Australia’s agency talent drought at this year’s Mumbrella360. Come along to the session if you want to hear more about the challenges faced in finding and retaining the best talent as well as opportunities for the future of the industry. We’d love to hear y […]
  • Infographic: A Day In The Internet April 2, 2012
    Reblogged from Digital Buzz Blog: Here’s a great infographic showing what happens on the internet every 24 hours, and as you’d have guessed, it’s a lot. The volume of blog posts, time spent on Facebook and video content being uploaded to YouTube has exploded yet again! A few facts that really stand out – each day: 294 billion e mails are sent 2 million blog […]
  • B-M's Asia-Pacific CEO Wins PR Awards' Agency Head of the Year April 1, 2012
    Congratulations to our Asia-Pacific CEO, Bob Pickard, who took out the coveted PR Agency Head of the Year award at the PR Asia-Pacific Awards for 2011 announced late last week. We vote for office-wide celebratory drinks! Find out more on Bob’s contribution to B-M thus far and the announcement here: http://www.prawardsasia.com/winnerCategory/T-PR-Agency-Head- […]
  • Happstr, the App That Finds Your Happy Place ... Literally March 12, 2012
    Happstr, the App That Finds Your Happy Place ... Literally: Looking for happiness? Now there’s a map for that. Mobile web app Happstr lets users mark the locations at which they’re happy on a map and browse for happy spots left by others nearby. It was built last week during a mobile hackathon called The Startup Bus. The team of six entrepreneurs co… […]

RSS Bob Pickard

  • The Asia-Pacific PR awards April 7, 2012
    I was happy to see B-M back on the industry radar screen at this year’s Asia-Pacific PR awards. B-M China won “Product Brand Development Campaign of the Year” for its work on behalf of our client Wrigley, and I was honoured to receive the “PR Agency Head of the Year” award (which was truly a […]
    Bob Pickard
  • Digital crisis communications infographic February 25, 2012
    […]
    Bob Pickard
  • Asia-Pacific social media influence February 20, 2012
    […]
    Bob Pickard
  • Crisis communications in 2012 February 9, 2012
    Recently Campaign Asia-Pacific magazine in Hong Kong asked me to share some thoughts concerning the evolution of crisis communications in 2012. Click here to read the piece. […]
    Bob Pickard
  • How to optimize social media for PR January 2, 2012
    Recently I was interviewed by Adobo Magazine in Manila and we did a quick stand-up video: […]
    Bob Pickard
  • America’s new PR offensive in Asia-Pacific January 2, 2012
    This is my latest ThinkTank column for The Holmes Report: For many years now, the United States has been complacent in its Asia-Pacific public relations, punching way below the country’s PR weight. This is now changing all of a sudden. The US has embarked upon a considerable communications campaign across the region. Wary of […]
    Bob Pickard
  • How Asian MNCs are using social media globally November 3, 2011
    Today in Singapore I enjoyed speaking at a great industry platform, The Holmes Report’s Asia-Pacific ‘ThinkTank Live.’ The topic: “How Asian corporations are using social media to communicate with global communities.” Click here for a copy of the presentation. View more presentations from Robert Pickard […]
    Bob Pickard
  • Social responsibility > Social marketing > Social media November 2, 2011
    Today I was honoured to address the Global HR Forum in Seoul, Korea on the topic of “Social responsibility > Social marketing > Social media.” See the below or click here to review the presentation. The event also garnered media interest, with this article appearing in the Korea Economic Daily (Korean language):  […]
    Bob Pickard
  • Korea’s obsession with its national brand October 28, 2011
    Here’s my latest contribution as The Holmes Report’s Asia-Pacific ‘ThinkTank’ columnist: If there is one country that is preoccupied with its national image, it is the Republic of Korea. Having lived in Seoul for a few years, I became very familiar with the acute sensitivity of South Koreans to their standing in the world, which […]
    Bob Pickard
  • The 12 Truths of Modern PR October 11, 2011
    Today I spoke at the Dow Jones forum in Korea: “Information Explosion: from Burden to Blessing.” See below for a copy of my presentation: View more presentations from Robert Pickard. […]
    Bob Pickard

RSS D/BM’s Social Web

  • Weekly Wrap-up: Google's Knowledge Graph, SlideShark's Presentation App and More May 19, 2012
    Google unveiled the Knowledge Graph. SlideShark makes giving presentations via your iPad easy peasy. Learn more about these stories and many more in the ReadWriteWeb Weekly Wrap-up. After the jump you'll find more of this week's top news stories on some of the key topics that are shaping the Web - Location, App Stores and Real-Time Web - plus highl […]
  • Oracle Versus Google: The Database Kingpin Gets Desperate May 19, 2012
    Oracle’s lawsuit against Google over alleged infringement of Java slipped from epic battle to soap opera this week: The relationships between the judge, jury, plaintiff and defendant have become a tangle of legal ambiguity and financial suffering — or is it avarice? The jury deferred to the judge on the extent of Oracle’s intellectual property protections. T […]
  • When Words Fail, Text an Animated GIF May 18, 2012
    Think emojis are fun? Now you can send messages that move. A new iPhone app called MyFaceWhen makes it fast and easy to record and send video in the form of animated GIFs attached to text messages.  We've had multimedia messages (MMS) for years, and we're used to static images showing up alongside text messages. Most phones can handle audio and vid […]
  • Facebook Beefs Up Its Mobile Arsenal With Karma, a Social Gifting App May 18, 2012
    Facebook became a publicly traded company a few hours ago, but it's not wasting any time making new moves. The social networking giant acquired Karma, a mobile app for finding and sending gifts to one's friends and family. By buying the social gifting app, Facebook pushes further into the mobile space it so desperately hopes to conquer.  Karma reli […]
  • How I Bought Facebook Stock and Why I'm Keeping It May 18, 2012
    What to do with that $500 cash balance burning a hole in my IRA? Buy Facebook. It ended up being so much easier than they said it would be. My initial limit order with a maximum price of $45 for 10 shares was placed early this morning after I heard a report on Bloomberg television that Facebook was allotting anywhere from 15% to 25% of its 421 million shares […]
  • Will Crowdfunding Crowd Out Venture Capital? May 18, 2012
    Venture capitalists have been getting a black eye to go with their blue shirts. A recent report from the Kauffman Foundation slammed VCs for “shortchanging” investors, pointing out that public markets deliver better returns. The next day, Fred Wilson, general partner at Union Square Ventures and prominent VC blogger, suggested that a flood of crowdfunding mo […]
  • The Fastest Online Payment Processor? It's Google May 18, 2012
    If you are thinking about changing your online payment provider, you should take a moment to look at an interesting infographic from application performance management company New Relic. Turns out the most popular provider, PayPal, isn't even close to being the fastest processor. That distinction goes to Google Checkout. PayPal has the market share, but […]
  • Are Massive HP Layoffs the Flip Side of the “Facebook Economy”? May 18, 2012
    If Facebook’s massive IPO represents the wealth created by the rise of social networking, mobile computing and the consumerization of IT, these tectonic shifts hold dramatic challenges to old-line technology companies built on yesterday’s revolutions. So even as Facebook mints a crowd of new millionaires and billionaires, Hewlett-Packard is preparing to send […]
  • Mobile Marketing Set to Create Havoc and Opportunities May 18, 2012
    Procter & Gamble should be kicking itself for not developing a mobile operating system when it had the chance: More people worldwide own mobile phones than toothbrushes. Get ready for a tsunami of mobile marketing and commerce to crash on the shores of retail. The beauty of mobile devices from a marketing perspective is that you can reach consumers at a […]
  • 7 Ways to Motivate Your Startup Team — Without Giving Away Equity May 18, 2012
    Startup entrepreneurs live, eat and breathe their companies. Catching a quick catnap under your desk counts as a good night's sleep. But how do you get the same level of commitment from mere employees? Typically, the answer has been to award them significant chunks of the company in the form of stock and options. It’s not just greed. Sharing equity in y […]
  • The Only Facebook Number That Matters: $104.2 Billion May 18, 2012
    Facebook became a $104.2 billion company Friday in much the same way it became the world’s biggest social network and a cultural game-changer: by stubbornly forging ahead despite criticism and calls that it couldn’t be done. Last week, rumors turned into full-blown financial news stories that the initial public offering was getting a lukewarm reception in ro […]
  • Read/Write Daily: Drones Over America? May 18, 2012
    Today's theme is the funny-looking future. Humans have been dreaming of the era of air and space flight for a long time. But now that we're here, it turns out the future isn't always as romantic as we expected it to be. Look at how ugly some of our best inventions are. The U.S. military demonstrated a totally goofy hovering person-platform in […]
  • Facebook's 4 Biggest Risks May 18, 2012
    Facebook, whose stock is trading on public markets for the first time today, has had an incredible rise - from zero to 900 million users in just over eight years. In the fast-changing technology world, though, today's Facebook can quickly become tomorrow's MySpace. Make no mistake: Everyone's favorite social network faces substantial risks. He […]
  • How Facebook's Mobile Strategy Might Create Future Revenue Streams May 18, 2012
    Large companies often have trouble breaking into new revenue-generating vertical markets. As Facebook barrels into its much-anticipated initial public offering today, the question for investors and analysts will be: How does Facebook start making money from its huge mobile presence? While it may seem like Facebook has completely dropped the ball on mobile mo […]
  • After Months Of Waiting, Facebook Surges In Opening Moments As A Public Company [UPDATED] May 18, 2012
    From here on out, Facebook will not be measured by the number of registered users, the number of photos being uploaded every minute or the number of likes and comments left by its more than 900 million members. Facebook became a publicly traded company at 11:30 a.m. Eastern Friday, and from here on out, Facebook will first and foremost be measured by its sha […]
  • How To Buy Facebook Stock May 18, 2012
    Facebook goes public Friday. It could be worth well over $100 billion dollars. Want to get a piece of that? It's going to be very tricky for mere mortals to get Facebook stock in the IPO. If you want shares, here's what you have to do. "First, get a ton of money. Like tons. I am talking gazillions." So says Peter Kupferberg, a principal a […]
  • Mountain Lion on Mac Will Change TV and Delight Cord Cutters May 18, 2012
    The next iteration of Mac OS X is coming. It doesn't have a launch date yet, but it likely will by the time Apple's Worldwide Developers Conference wraps up next month.  While most of the updates focus on the slow convergence of iOS with the desktop, one unsung gem is sure to delight those of us who rely on the Internet rather than cable for televi […]
  • Everything You Need to Know About the Social Media Bubble May 18, 2012
    Are we or aren’t we? When it comes to social media bubbles and whether or not we’re in one, there is no shortage of people willing to argue on each side of the debate.  It doesn’t matter if Facebook finishes Friday, its first day as a publicly-traded company, with a valuation of $105 billion or $75 billion: The debate is sure to get more intense in the comin […]
  • Rise of the Tech Bandits: AllThingsD & Sarah Lacy, the Business Reporters May 18, 2012
    Editor's note: In the Summer 2012 issue of SAY Magazine, Dan Frommer chronicles the history of tech blogging. For the rest of this week, Richard MacManus, who founded ReadWriteWeb in 2003, will be looking back on the early days. When Sarah Lacy launched the oddly named PandoDaily earlier this year, the goal was to dislodge Silicon Valley kingmaker TechC […]
  • Twitter Ups the Privacy Ante Ahead of Facebook's IPO May 18, 2012
    Twitter fired another salvo in the privacy wars, announcing that it will allow users to block it from recording their wanderings around the Web. Take that, Facebook! Twitter announced plans to support the proposed Do Not Track HTTP header, a W3C standard-in-the-making that will let users keep the messaging service from tracking their browsers. According to a […]

RSS D/BM’s Social World

 

May 2012
M T W T F S S
« Apr    
 123456
78910111213
14151617181920
21222324252627
28293031  

RSS 路灯’s Lifestream